Uses and Gratification

Uses and Gratifications Theory  is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Uses and gratification is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what do media do to people?", Uses and Gratifications focuses on "what do people do with media?"

This means anything within the magazine i.e. the language, the font, the picture and the general view of the magazine, this means that the media industry has to tailor their magazine to its target audience, they do this by using market research and other sources of information, this allows them to change the magazine content so the reader can relate and understand the magazine and this will influence their finished product by the producers as they will want it to connect to their audience.