Democratics

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi and unskilled manual workers
E	Those at the lowest levels of subsistence	Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income

 

This table shows the current classes in UK, there is another class – upper class but as only 2% of Britain is classed as upper class it isn’t included in this table. This table is used by the corporate to decide upon what class they are aiming their magazine at and so what price then can charge for their magazine and still be able to get maximum sales. If you aim your magazine at the E class then you may have to make it free or around 20 – 50P whereas if you aim your magazine at A class then you could charge up to £10 for a single magazine, making more money but less people are in this class so you market is limited- therefore not producing as many sales.